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Branding

Branding on SuperApp works at two levels. The deep level — app names, icons, splash screens, and app-store presence under your own developer accounts — is implemented with your onboarding team as part of deployment. The day-to-day level lives in your admin dashboard: brand identity, colors, banners, walkthrough screens, and app screen layout you can change any time, with no app release.

Dashboard → Settings → Basic Settings → Brand (/settings/settings/brand-settings) holds the core identity that flows through the customer app, partner app, receipts, and notifications: your marketplace name and logo as customers and merchants see them. Your onboarding team sets this up with you during deployment; treat later changes carefully — they appear everywhere at once.

Dashboard → Settings → Design → Design (/configuration/design/design-settings) controls how the customer-facing apps look: colors and appearance choices that style browsing, checkout, and tracking. Test color changes on a phone — catalog photos from many merchants sit on top of your palette, so neutral, high-contrast choices age best.

Banners — your marketplace’s billboard

Section titled “Banners — your marketplace’s billboard”

Banners are the promotional images customers see in the customer app — featured merchants, seasonal pushes, new-vertical announcements.

  • Banner Group (Dashboard → Settings → Design → Banner Group, /configuration/design/banner-group/list) — banners are organized into groups, and each group holds the banner images you upload.
  • Pair banners with coupons or voucher campaigns so the offer a banner advertises is one tap away.
  • Banner placement is a real asset on a marketplace: featured-banner slots are something you can offer merchants as part of promotions.

Banners publish instantly from the dashboard — the fastest lever you have on what customers see today.

Dashboard → Settings → Design → Walk Through (/configuration/design/walkthrough/list) manages the introduction screens new customers see on first app open. Two or three screens showing what the marketplace offers — order food, get groceries, track delivery — is plenty.

Dashboard → Settings → Design → App Screen (/configuration/design/app-screen) configures the app’s screens — what appears and how it’s arranged. Together with banner groups, this shapes the home experience: which business types lead, what’s promoted, and what a first-time customer sees.

A quick map of which touchpoint each setting feeds, so you know what to re-check after a change:

TouchpointDriven by
Customer app & webBrand settings, Design settings, Banner Groups, App Screen, Walk Through
ReceiptsBrand settings — see Receipt printing
Customer notificationsBrand settings
Partner appBrand settings (merchants and drivers see your identity too)
App store listingsSet with your onboarding team during deployment

The most common branding task after launch is a seasonal or promotional refresh. The whole loop runs from the dashboard:

  1. Prepare banner images sized for a phone screen — large, minimal text; they sit above many merchants’ content.
  2. Upload them into a banner group at Dashboard → Settings → Design → Banner Group (/configuration/design/banner-group/list).
  3. Create the matching offer — a coupon or voucher campaign — so the banner has a payoff.
  4. Review App Screen (/configuration/design/app-screen) so the refreshed content sits where customers look first.
  5. Open the customer app, confirm everything renders, and announce it with a marketing campaign.
  6. When the campaign ends, remove or swap the banners — a stale promotion on a marketplace home screen reflects on every merchant.

Some branding is baked into the apps and handled with your onboarding team rather than from the dashboard:

  • App name, icon, and splash screens as they appear in the App Store and Google Play, under your developer accounts.
  • App store listings — name, description, screenshots.
  • Your web domain.
  • On higher plans, branded partner apps and dashboards as well.

For a rebrand, contact your account manager: app-level changes ship with an app update, while everything in the dashboard sections above updates immediately.

Related: What is SuperApp? · Customer experience · Launch checklist · Dashboard navigation map