Multi-Outlet Ordering
Multi-outlet ordering lets a customer add items from more than one merchant to the same cart and check out once — dinner from a restaurant plus dessert from the bakery next door. The customer sees one checkout, one payment, and one tracking experience; behind the scenes each outlet receives and fulfills its own part of the order.
How a combined order works
Section titled “How a combined order works”- The customer browses normally and adds items from a second outlet to the cart. Both outlets must serve the customer’s location — see Zones for how coverage is checked.
- Checkout shows one combined order with one payment, with pricing, discounts, and totals calculated correctly per outlet.
- On placement, each outlet receives its own part of the order in the partner app and fulfills it like any other order — its own acceptance, preparation, and handover. See Live orders.
- The customer tracks everything from the single combined order.
Merchants don’t need to coordinate with each other; each one just works its own portion.
What the customer sees
Section titled “What the customer sees”From the customer’s side, a combined order feels like one order, full stop:
- One cart holding items from each outlet, clearly grouped per store.
- One checkout and one payment — totals, discounts, and fees calculated correctly per outlet, then paid together.
- One tracking experience for the whole order after placement.
That seamlessness is the selling point — the moment a customer has to think about “which store does this item belong to” at payment time, the feature has failed its job.
What it means for each side
Section titled “What it means for each side”- Customers — bigger, more convenient orders without juggling carts and paying twice. This is one of the marketplace model’s most visible advantages over single-store apps.
- Merchants — incremental orders they wouldn’t have won alone (the bakery rides along with the restaurant order). Each outlet’s portion is priced, discounted, and settled on its own, so commission and settlements stay clean per merchant.
- Operations — delivery for combined orders spans pickups at more than one outlet, so keep an eye on these in the dispatcher panel, especially while the feature is new in a zone.
Reporting
Section titled “Reporting”Three dedicated reports under Dashboard → Reports cover the feature:
- Summary (
/reports/multi-outlet/summary) — combined-order volume and value over time. - List (
/reports/multi-outlet/list) — the individual combined orders, for drill-down. - Partner stores (
/reports/multi-outlet/partner-stores) — how outlets perform inside combined orders: who gets attached to other merchants’ orders, and who anchors them.
The partner-stores view is the interesting one strategically — outlets that frequently ride along on combined orders (dessert shops, beverage stores, pharmacies) are strong candidates to feature near complementary merchants.
Rollout checklist
Section titled “Rollout checklist”- Feature enabled for your marketplace (via your account manager)
- A dense zone chosen for the first rollout
- Merchants in that zone briefed: “you fulfill your portion; other items belong to other stores”
- Dispatch team aware that combined orders involve multiple pickups
- Test combined order placed across two outlets, end to end — payment, both fulfillments, delivery, tracking
-
/reports/multi-outlet/summarychecked after the first week
Troubleshooting
Section titled “Troubleshooting”| Symptom | Try this |
|---|---|
| Customers can’t combine two specific outlets | Both outlets must serve the customer’s address — check each outlet’s service area coverage in Zones |
| A merchant reports a “partial” order | Expected — they only ever see their own portion; point them to the one-line briefing above |
| Combined orders consistently slower than single-outlet | Multiple pickups add time — review dispatch for those orders in the dispatcher panel and consider coverage/driver density in that zone |
| Totals questioned by a merchant | Each outlet’s portion is priced and settled independently — walk through the order’s per-outlet breakdown and settlements |
Practical guidance
Section titled “Practical guidance”- Brief merchants before enabling. An outlet seeing “its” order arrive without the items the customer mentions from elsewhere will assume a bug. One line of training — “you fulfill your part; the rest belongs to another store” — prevents the confusion.
- Watch delivery times on combined orders. Multiple pickups add minutes; if combined orders consistently run late in a zone, that’s dispatch tuning or coverage work, not a reason to disable the feature.
- Use the reports to pick promotions. Pairing a high-anchor restaurant with a frequent ride-along store in your marketing campaigns leans into behavior customers already show.
Related pages
Section titled “Related pages”- Order lifecycle — how each portion moves through fulfillment
- Outlets — the merchants being combined
- Franchises — the merchant-side grouping (a different feature)
- Reports — the rest of your analytics