Voucher Campaigns

Voucher campaigns issue personal offers to specific customers across your marketplace — unlike a public coupon code, each voucher is delivered to one customer, who accepts it in the app and redeems it on an order. That per-recipient model is what makes vouchers a precision tool: you know exactly who got each offer, who accepted, who redeemed, and what it returned.

Where to find it

Dashboard → Settings → Marketing → Promotion (/configuration/voucher-campaign/promotion/list) for one-off campaigns, and Dashboard → Settings → Marketing → Autopilot (/configuration/voucher-campaign/autopilot/list) for automated ones — in your admin dashboard. Requires an admin or co-admin account.

Two kinds of campaign

Mode	Where	How it runs
Promotion	Marketing → Promotion	One-off: define the offer and audience, it sends, it’s done. Suits launches and seasonal events — a new vertical going live, a festival weekend.
Autopilot	Marketing → Autopilot	Always-on: the campaign fires automatically when a customer’s behavior matches its trigger — a win-back voucher when someone stops ordering, a celebratory offer on a personal date. Configure once; it runs continuously.

How a voucher reaches the customer

1. The campaign selects the customer — your targeting for promotions, the behavioral trigger for autopilot.
2. The voucher is delivered by SMS, email, or push. Delivery respects per-channel consent: a customer opted out of SMS but allowing push gets the push; a customer opted out of everything is skipped entirely.
3. The customer accepts the voucher in the app and redeems it on an order.

Explicit acceptance means reports can separate delivered, accepted, and redeemed — you see precisely where each campaign leaks.

Campaign ideas that earn their keep

Campaign	Mode	The play
Win-back	Autopilot	Fires when a customer goes quiet — reactivation recovers their order volume across every vertical they used
Cross-vertical trial	Promotion	A voucher nudging restaurant-only customers to try groceries; one redeemed voucher can unlock a whole new ordering habit
VIP thank-you	Promotion	A no-strings voucher to top spenders — goodwill that compounds into retention
Vertical launch	Promotion	Short-validity vouchers to customers near the new merchants, concentrated in launch week
Celebration offer	Autopilot	A personal-date trigger that lands as a gesture rather than a blast

One autopilot win-back running permanently, plus occasional promotions, is the standard starting portfolio.

Vouchers vs coupons

A coupon is public — anyone with the code can use it. A voucher is addressed — issued to a named customer. When the goal is changing one customer’s behavior (come back, order again, try a new vertical), the addressed offer converts better and its cost is fully attributable.

Monitoring running campaigns

Because campaigns (especially autopilot) run unattended, the voucher campaign section includes its own operational pages:

Page	Route	Use it to
Campaign health	/configuration/voucher-campaign/health	Confirm campaigns are running and delivering normally
Pending triggers	/configuration/voucher-campaign/pending-triggers	Inspect autopilot triggers that matched but haven’t completed
Diagnostics	/configuration/voucher-campaign/diagnostics	Investigate a specific campaign or customer

Check the health page after every new launch, then weekly as routine.

Reports

Results live under Dashboard → Reports in the voucher campaign reports:

Report	Route
Overview	/reports/voucher-campaigns/overview
Customer engagement	/reports/voucher-campaigns/customer-engagement
Campaign performance	/reports/voucher-campaigns/campaign-perf
Delivery performance	/reports/voucher-campaigns/api-perf
System health	/reports/voucher-campaigns/system-health

Campaign performance is the operator’s decision report — revenue generated against voucher cost per campaign. Scale what wins, retire what doesn’t.

Troubleshooting

Symptom	Try this
A customer didn’t get a voucher	Check their per-channel consent first — opted-out channels are skipped by design; then look them up in diagnostics
Autopilot campaign appears dormant	Confirm it’s enabled in the Autopilot list; check pending triggers and the health page
Delivery is slow or failing	Review the health page and the delivery performance report (api-perf)
High acceptance, low redemption	The offer’s value or validity window is the bottleneck — compare stages in customer engagement
Customers receiving stacked offers	Audit overlapping audiences across the Promotion and Autopilot lists and narrow the targeting
Want the same offer for everyone	That’s a public coupon announced via a marketing campaign, not a voucher campaign

Related: Marketing campaigns · Coupons · Communications · Reports