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Outlets

An outlet is a single merchant location on your marketplace — one restaurant, one store, one supermarket branch. Outlets are where the marketplace becomes real: they hold the catalog customers order from, the team that fulfills orders, and the settings that govern how that location operates.

Each outlet belongs to a zone (where it is) and a business type (what kind of merchant it is). Merchants with multiple locations can be grouped under a franchise.

A typical merchant goes from signed agreement to live on the marketplace through these stages:

From Dashboard → Outlets (/outlet/add/new), or via the merchant sign-up and approval flow. The outlet form captures:

  • Identity — outlet name, a unique machine code (the outlet’s short identifier across the platform), and its status.
  • Placement — the business type it belongs to, its zone, and its store type.
  • Location — the address, with map-powered address search that pins the outlet’s exact position. Get this right: it drives delivery coverage, distances, and driver navigation.
  • Presentation — a subtitle, optional badge text and color (the little label customers see on the storefront card), and rich-text info and footer sections for things like allergen notices or opening notes.
  • Contact details — phone and email for operational contact.
  • Operating hours — when the outlet accepts orders, per day of week.
  • Custom fields — any vertical-specific fields you’ve defined on the business type.

New outlets go through an approval step before they can trade. At Dashboard → Settings → Approval → Outlet Approval (/configuration/approval/outlet-approval/list), your team reviews the submitted profile and supporting details, then approves or rejects it. This keeps quality control in your hands — nothing appears in the customer app without operator sign-off. Driver applications follow a similar approval flow — see Drivers.

Configure how money works for this outlet:

  • Which payment methods customers can use when ordering from it (within what your marketplace supports — see Payments overview).
  • Commission rates and charges that apply to the outlet — see Commission & charges.
  • Settlement details so the merchant can be paid out — see Settlements.

Define where the outlet delivers, from the outlet’s Service Area page (/outlet/manage/:outletID/service-area/list):

  • Inherit the zone’s service areas (the common case), or
  • Define outlet-specific service areas when the merchant has its own delivery radius or fee structure.

Customers whose delivery address falls outside the outlet’s service area won’t be able to order delivery from it. Details in Zones.

The outlet needs something to sell:

  • Build the menu or product catalog — categories, items, photos, pricing, variants, add-ons.
  • Either the merchant builds it from the partner app, or your team builds it centrally in the admin panel (common during launch onboarding).

See Catalog builder.

Once the profile is approved, payments are configured, and the catalog is ready:

  • Switch the outlet live so it appears in the customer app.
  • Confirm the merchant team can sign in to the partner app and has been trained on live orders.
  • Place a test order through the outlet end to end (see the launch checklist).

Everything per-outlet lives under one management area, opened from the outlet list. Its sub-pages:

Sub-pageWhat it covers
HomeThe outlet’s own dashboard — performance at a glance
Service AreaDelivery coverage and fees for this outlet
UsersThe outlet’s staff accounts and roles
MenuThe catalog this outlet sells — see Catalog builder
CouponsOutlet-scoped offers — see Coupons
Dine-in tablesTable setup for merchants offering dine-in
Payment methodsWhich payment options this outlet accepts
ReportsPer-outlet reporting
SettingsThe rest of the outlet’s configuration

This is where most day-2 administration happens — when a merchant calls about anything, start from their outlet’s management area.

Each outlet has a team with role-based access in the partner app:

RoleAccess
Outlet ownerFull control of the outlet: orders, catalog, team, reports, earnings and settlement details
Outlet managerDay-to-day operations: managing live orders, item availability, and routine tasks — without owner-level financial and account control

Grant manager access to shift staff who handle orders; keep owner access with the people accountable for the business. User management details are in Users & roles.

Once live, outlet teams run their location from the partner app:

  • Live orders — accept, prepare, mark ready, hand to drivers. See Live orders.
  • Item availability — disable items that run out, temporarily or until a set time. See Availability.
  • Catalog edits — items, prices, photos (subject to how much catalog control you delegate).
  • Their customers — view the outlet’s customer list and analytics.
  • Earnings — earnings reports and settlement balances.

From the admin panel, your team retains:

  • Approval of new outlets and changes that require review.
  • Zone and business type configuration the outlet operates within.
  • Commission, charges, and settlement administration.
  • The ability to view and manage any outlet’s catalog and orders centrally.
  • Marketplace-wide promotions and campaigns.

The admin panel provides a per-outlet dashboard with the outlet’s performance, plus marketplace-wide reports that break down orders, earnings, and ratings by outlet — useful for spotting struggling merchants early and celebrating top performers.

  • Onboard in batches. A repeatable per-outlet routine (profile → approval → payments → service area → catalog → test order) scales better than ad-hoc onboarding.
  • Insist on the test order. An outlet that has never processed a test order will discover problems on a real customer.
  • Keep operating hours honest. Outlets that show open but don’t respond are the fastest way to lose new customers.