What is SuperApp?

SuperApp is a white-label, multi-vertical marketplace platform. Instead of building marketplace technology from scratch, you launch a fully branded marketplace — customer apps in the app stores under your name, a partner app for your merchants and drivers, and the operational tooling to run it all — typically within days, not months.

You own the brand, the merchant relationships, and the customer base. SuperApp provides the platform, with transparent per-order pricing — no commission percentages taken from your order values.

One platform, multiple verticals

A single SuperApp marketplace can serve several business verticals at once, sharing one customer base, one brand, and one operational backbone:

Vertical	What it covers
Food & Restaurants	Restaurant ordering with menu management, real-time order tracking, dine-in QR ordering, and delivery coordination
Retail Stores	Grocery, pharmacy, electronics, and specialty stores with product catalogs, variants, and delivery or pickup
Supermarkets	Large catalogs across departments, bulk ordering, and scheduled deliveries

Those three are live today. Anything beyond them is on the roadmap and deliberately nowhere else on this site, so that every other page describes only what works now.

Customers see all of it in one app: they might order lunch from a restaurant, then groceries from a supermarket, using the same account, saved addresses, payment methods, and wallet.

What’s included

A SuperApp marketplace ships with eight applications, each aimed at a different audience:

• Customer app — your branded iOS, Android, and web app where customers browse merchants, place orders, pay, and track deliveries in real time.
• Partner app — the app your merchants and drivers use. Merchants manage live orders, their catalog, and earnings; drivers receive delivery assignments and navigate to customers.
• Admin dashboard — your operations control room. Configure zones, business types, and outlets; manage payments, promotions, and users; and view reports across the whole marketplace. Every menu in it is listed in the dashboard navigation map.
• Dispatcher panel — a live map of orders and drivers for your delivery operations team, with manual assignment and monitoring tools.
• Self-order kiosk — a screen walk-in customers order and pay at themselves, at a merchant location. See Self-order kiosk.
• POS register — a full counter register for merchants: multi-tender payments, tables and tabs, till sessions. See POS register.
• Kitchen display — the screen that replaces a merchant’s ticket rail. See Kitchen display.
• In-store tablet — a loyalty counter where a walk-in customer sees their points and vouchers. It does not take orders. See In-store tablet.

See Apps overview for who uses what.

The white-label model

Everything customer-facing carries your brand:

• Customer apps are deployed to the Apple App Store and Google Play under your developer accounts and your name.
• The web ordering experience runs on your custom domain.
• Colors, logos, app icons, splash screens, and in-app content are configured for your brand.
• Higher plans include branded partner apps and dashboards as well.

Your customers and merchants interact with your marketplace — SuperApp stays behind the scenes.

Built for global operations

The platform is built to run anywhere:

• The full standard language list, right-to-left included, with your own content translatable per language. See Languages & currency.
• The full standard currency list, with locale-aware formatting and optional secondary currencies.
• Local payment methods alongside global gateways — see Payments overview.
• Per-zone timezones, so a marketplace spanning several works correctly.

How a marketplace is organized

Three building blocks define your marketplace’s structure:

1. Zones — the geographic areas you serve. Customers are matched to a zone by their location.
2. Business types — the verticals you offer (restaurants, retail, supermarkets), each with its own configuration and presentation.
3. Outlets — the individual merchant locations selling on your marketplace, each with its own catalog, service area, and team.

Once those are in place, orders flow through a consistent lifecycle, deliveries are handled by your own fleet via dispatch or by third-party delivery networks, and money moves according to your payment configuration.

Pricing model in one paragraph

SuperApp charges a flat monthly fee with your order volume included — never a percentage of your order value. Orders beyond your plan’s included volume bill at a low per-order rate, and both the monthly fee and that rate improve at every step up the plan ladder. A one-time deployment package covers app store submission, domain setup, branding implementation, payment integration, catalog setup, and staff training. For current rates, see superapphq.com.

Where to go next

• Got your credentials from onboarding? Log in to the dashboard.
• Ready to set up? Follow the Launch checklist.
• Want to understand the tooling first? Read the Apps overview.
• Hunting for a specific setting? Use the dashboard navigation map.
• Curious what your customers will see? Start with Customer experience.

Related: Apps Overview · Launch Checklist · Business Types · Roadmap